Via the journal "Wirtschaft & Weiterbildung" (a German magazine dealing with news around corporate education) I found out that the Siemens AG in Munich is currently doing a pilot project on blogging. It is called "Blog 100" since Siemens wants to test in a 100-day-trial period if their employees are willing to use blogs as a tool for knowledge and experience exchange. On this basis, a strategy is to be developed on how to use blogs in the corporation. A podcast with interviews of the Vice President Corporate Media, the Head of Message Development and the Senior Manager Corporate Media of the Siemens AG can be found on the "Pimp My Brain"-blog [in German].
Quite interesting that big corporations are starting to use web2.0-tools for internal purposes as well. Siemens had already been using blogs and podcasts for their marketing. I wonder, however, if they are also thinking about using it for corporate education where it could be used for employees’ reflections during seminars, for example. Or is it "only" about knowledge management?
